SEO For Auto & Car Dealerships - Local SEO Guide

Learn the most effective SEO tactics for car and auto dealerships to stay ahead of the competition.

Omeed Gül

6/11/20225 min read

Want more customers to your dealership?

Get a boost on Google.

If you're a car or auto dealership, then SEO is probably one of your main concerns. The good news is that there are several SEO techniques that you can use to improve your website's rank in search engine results pages (SERPs). In this article, we will discuss the most effective SEO tactics for car and auto dealerships. We'll also provide some tips on how to stay ahead of the competition. So, let's get started!

What Is Automotive SEO?

Automotive SEO is an internet marketing strategy that helps car dealerships gain more traffic on search engines such as Google and Bing. By optimizing their websites for specific keywords, dealerships can improve their chances of appearing on the search engine results pages (SERPs) for those terms.

SEO Dealership

There are many different challenges for auto dealers when it comes to SEO. The automotive industry is very competitive, and there are a lot of companies vying for the same keywords.

In addition, search engines are constantly changing their algorithms, which can make it difficult to keep up with the latest trends. However, by using the right techniques, auto dealerships can stay ahead of the curve and rank highly in the SERPs.

Top 7 SEO Strategies for Automotive Dealers

There are many different SEO strategies that auto dealers can use to improve their ranking in the SERPs. Here are seven of the most effective:

1) Your website matters

One of the most important things to remember when it comes to automotive SEO is that your website matters. It is the foundation of your online presence, and it needs to be optimized for search engines. If you want to improve your dealership's SEO, then you need to make sure that your website is up to par. Make sure it's mobile-friendly, responsive, quick-loading, and contains high-quality content. These factors will help you rank higher in the SERPs and attract more organic traffic. You also need to ensure that your website is properly optimized for search engines. This includes optimizing your title tags, meta descriptions, header tags, and images. By doing this, you'll be able to improve your click-through rate (CTR) and rank higher in the SERPs.

2) Provide useful content

Another important SEO tactic for auto dealerships is to provide useful content. This means creating blog posts, articles, infographics, and other types of content that will be helpful for your target audience. When you create informative and useful content, it will not only help you rank higher in the SERPs but will also attract more organic traffic. One way to come up with ideas for useful content is to think about the questions that your target audience is likely to have. For example, if you sell cars, you could create a blog post about the different types of financing options that are available. You could also write an article about how to choose the right car for your needs. If you provide helpful and informative content, it will go a long way in helping you attract more organic traffic.

3) Claim your Google My Business page

If you want to improve your dealership's SEO, then you need to make sure you claim your Google My Business page. This is a free listing that allows businesses to manage their information on Google. By claiming your GMB page and verifying your business, you'll be able to appear in the local pack results for relevant searches. This will assist you in increasing the number of visitors to your website as well as boosting your position in the search result. In addition, you can also use your GMB page to post photos, special offers, and business information. This will help you attract even more organic traffic and improve your chances of ranking high in the SERPs.

4) Implement AutoDealer Schema

One of the most important on-page ranking factors for auto and car dealerships is implementing schema. Schema is a code that helps search engines better understand the content on your website. If you want your dealership to rank in Google, then you need to make sure you're using schema markup on your site. Fortunately, thereThe first way is to use the schema generator tool. This tool will help you create the code for your website. Another way to implement schema is to use the Google Tag Manager. This tool allows you to manage all of your website's tags in one place. Finally, you can also manually add the schema code to your website. If you're not comfortable doing this, then you can hire a developer to help you.

5) Get Citations and Reviews

Citations are another important ranking factor for auto dealerships. Citations are mentions of your business on the web, and they help search engines verify your business's NAP information. You can get citations by listing your business on online directories, as well as through mentions on other websites (such as in a blog post). To ensure that your citations are consistent, be sure to list your dealership's NAP information the same way on every directory and website. This includes using the same format for your phone number, as well as listing your street address and city/state abbreviation. If you're not sure where to start when it comes to building citations, consider using a service like Moz Local. Moz Local will help you list your business on the most important directories for your industry and region. They'll also keep an eye on your listings to make sure that your NAP information is consistent across the web. Another great way to get citations is by asking your customers to leave reviews on popular directories like Google My Business and Yelp. Reviews not only help improve your dealership's credibility, but they can also result in higher click-through rates from search engine results pages.

6) Mine Your Analytics Data

If you want to improve your dealership's SEO, then you need to start by mining your analytics data. Analytics data can tell you a lot about how people are finding and interacting with your website. For example, if you see that a lot of people are landing on your website from a certain keyword, then you know that keyword is important and you should focus on optimizing for it. You can also use analytics data to see which pages on your website are getting the most traffic and which pages are getting the least traffic. This can help you identify areas of your website that need more work. If you don't have analytics set up on your website, then now is the time to do it. There are a lot of different analytics programs out there, but Google Analytics is the most popular and it's free. Setting up Google Analytics is relatively simple and only takes a few minutes. Once you have it set up, start taking a look at your data and see what insights you can glean from it.

7) Create Location-Based Pages

If you have a brick-and-mortar dealership, then you need to make sure you're optimizing for local SEO. One of the best ways to do this is to create location-based pages on your website. For each location that you have, you should create a unique page that includes that location's address, phone number, and other relevant information. You should also include a map and directions on each location page. Make sure to optimize each page for local keywords and include links to your other location pages. This will help Google understand your website's structure and it will also help people who are searching for dealerships in their area find your website. Bottom Line SEO is a complex and ever-changing field, but there are a few basic techniques that every auto dealership should be using. By following the tips in this guide, you can make sure your dealership is getting the most from its website. If you want to take things a step further, consider working with an experienced SEO agency that specializes in the automotive industry. At Civono, we have a team of SEO experts who are ready to help you take your dealership's website to the next level. Contact us today to learn more about our services.